ABOUT
It is a leading camper-sharing platform in Switzerland and has become the fastest-growing player in Europe in this field.
MY ROLE
Lead Product Designer
I spent around three years working on this product. I grew as a designer over this time, assumed several team positions, and was able to offer fresh ideas at every turn in the partnership. When I first started, I was a part of a team consisting of two UX designers. Together, we worked directly with stakeholders to optimize the product by redesigning a few selected flows. We worked together for several years, during which time we developed a number of novel user experiences for the product. I worked on the product as the lone designer for a while, and in the end, I served as a mentor for an internal young UX designer.
I spent around three years working on this product. I grew as a designer over this time, assumed several team positions, and was able to offer fresh ideas at every turn in the partnership. When I first started, I was a part of a team consisting of two UX designers. Together, we worked directly with stakeholders to optimize the product by redesigning a few selected flows. We worked together for several years, during which time we developed a number of novel user experiences for the product. I worked on the product as the lone designer for a while, and in the end, I served as a mentor for an internal young UX designer.
TIMELINE
3 years
MY ACTIVITIES
• Working closely with the company's product owners and other stakeholders
• Providing mentoring to junior product designers
• Redesigning selected flows/areas of the product, such as user profile, user onboarding, complete platform navigation, user offboarding, chat
• Developing new features, such as renter and lender dashboards, and campsites as part of the service
• Sketching information architecture diagrams
• Designing hi-fidelity wireframes
• Preparing interactive prototypes
• Conducting usability testing
• Analysing findings from testing and applying them
• Conducting workshops
• Creating and maintaining a design system
• Providing mentoring to junior product designers
• Redesigning selected flows/areas of the product, such as user profile, user onboarding, complete platform navigation, user offboarding, chat
• Developing new features, such as renter and lender dashboards, and campsites as part of the service
• Sketching information architecture diagrams
• Designing hi-fidelity wireframes
• Preparing interactive prototypes
• Conducting usability testing
• Analysing findings from testing and applying them
• Conducting workshops
• Creating and maintaining a design system
workshops
In my capacity as the lead product designer, I occasionally recommended to the team workshops that would improve our work.
I was composing a workshop agenda specific to the needs of the topic of interest.
We went together through, among other things, product design sprints for several new functionalities or product requirements workshops to better gather all the requirements for planned flow redesigns.
I was composing a workshop agenda specific to the needs of the topic of interest.
We went together through, among other things, product design sprints for several new functionalities or product requirements workshops to better gather all the requirements for planned flow redesigns.
usability testing
Despite having a large user base and operating well on the market, the product team had not yet developed the practice of testing new flows with users before to implementation.
We suggested this procedure, and despite some initial skepticism due to the possibility of extending the process, it was approved and is being utilized today.
Using the maze program, we first ran unmoderated testing. In the subsequent step, we used real product users to conduct moderated tests.
We suggested this procedure, and despite some initial skepticism due to the possibility of extending the process, it was approved and is being utilized today.
Using the maze program, we first ran unmoderated testing. In the subsequent step, we used real product users to conduct moderated tests.
prototyping
Once the results of the tests have been analyzed, we move on to developing a design solution. In most cases, we begin by sketching out the user flows. We would then create high-fidelity prototypes from existing elements of the design system and add any new elements that were missing. This process usually had many iterations consulted regularly with stakeholders. The prototypes created were re-tested.
further
optimization
Of course, it didn't stop there. After applying user feedback to the prototypes and implementing the new flows, product owners observed the performance of the new flows and gathered feedback for further optimization.
