OVERVIEW
It is a digital product that aims to make expert marketing research accessible, understandable, and actionable through an easy-to-use user interface and compelling data visualization
TIMELINE
3 years
ABOUT
PRODUCT
PRODUCT
The product offers customers several tools that allow them to conduct various types of marketing research, such as brand funnel, customer satisfaction, brand awareness, idea test, etc.
Each tool consisted of:
Each tool consisted of:
- Briefing - a set of questions that collected all the necessary information for the study
- Data Collection - an automatic or manual collection of data for the case study was carried out
- Report - the results in the form of data visualization, which was continuously updated as the survey was completed by subsequent respondents
MY ACTIVITIES
- Working closely with a cross-functional team daily (2 backend engineers, 2 frontend engineers, a product manager, stakeholders, a UX writer, data visualization designer)
- Creating effective design solutions under high constraints
- Handover, support, and review of implementation
- Product observation, problem identification, and prioritization
- Building high-fidelity mockups
- Creating, developing, and maintaining the design system
- Dashboard design
- Preparing marketing materials
- Creating a visual language for the brand
- Product communication strategies (Tools, Pricing, FAQ...)
- Creating and developing product corporate website
- Developing imaginary
developing
brand
I created a complete brand experience implemented across all required use cases, including the website, product, and marketing materials, based on an already-existing basic logotype and color scheme.
product
optimization
I spent around three years optimizing the product every day with my team. Researchers' user studies served as our foundation, and we developed new features based on user requests. This frequently necessitated strong collaboration with engineers and stakeholders while operating under severe restrictions.
design system
We have created and maintained a design system that ensured fast and smooth product development, easier collaboration with engineers, and a much more consistent and easier-to-learn user interface.
data visualization
Since the product's main purpose was to provide marketing information to non-expert users, easy-to-understand data visualization was crucial. I managed designing all types of charts for the product with an experienced data visualization designer.
