ABOUT
It is a mobile app that is a marketplace for tattoos.
The platform provides tattooists with an all-in-one tool to manage every aspect of the tattooing process, from attracting new clients to making payments.
Tattoo enthusiasts can find a wide range of inspiration here and quickly connect with tattoo artists to get their next tattoo.
The platform provides tattooists with an all-in-one tool to manage every aspect of the tattooing process, from attracting new clients to making payments.
Tattoo enthusiasts can find a wide range of inspiration here and quickly connect with tattoo artists to get their next tattoo.
MY ROLE
Lead Product Designer, collaborating closely with Junior Product Designer, Product Researcher, Product Manager, engineering team and Stakeholders
TIMELINE
+/- 1 year
MY ACTIVITIES
As the lead product designer, it was my responsibility to assess the current state of the project, choose a suitable design approach, and guide the team and client through it.
During the course of the entire cooperation, I was involved in both hands-on design work and supervising the work of other designers.
During the course of the entire cooperation, I was involved in both hands-on design work and supervising the work of other designers.
product
strategy
With the help of desk research and a series of workshops, we familiarized ourselves with the product and its situation and proposed a tailored made strategy for action.
We realized that the product was already in the MVP finalization stage. Therefore, we proposed to first identify and remove blockers.
And then validate the MVP by delivering the product to users and tracking their feedback and behavior. To do this, we proposed to work with growth hacking experts.
The validation phase would be followed by optimization of the MVP, that is, analyzing the collected user data and adjusting the product to achieve market fit.
The client enthusiastically embraced the strategy approach, but he also made the decision to increase the investment because he wanted to better align the product with his vision.
So we were also given the task of redesigning most of the user flows and improving the look & feel of the product.
initial
workshops
workshops
Throughout our collaboration, workshops have shown to be a great method to swiftly share knowledge, align the team, and generate fresh ideas. On this occasion, the client traveled to Warsaw from Zurich, and the entire team participated in demanding sessions.
expert
review
review
We started with an expert review of the system design to ensure the basic functionality of the product, we checked the touch area of the components, text readability and the overall functionality of the system. This left much to be desired, so we had to come up with many new solutions. The whole thing was documented and gradually implemented by the engineering team.
redesigns
We redesigned many of the most important parts of the product, such as tattoo offer creation, search expiernce, customer and artist profiles,
payment flow, referral program, inquiry form, chat, etc.
payment flow, referral program, inquiry form, chat, etc.
new
website
website
The last task was to create a new website. The site was designed to attract users to the product. This was an important part of the customer acquisition funnel. It required us to work closely with growth hackers who knew the requirements because they spoke to tattooists and tattoo enthusiasts on a daily basis.
The work on the website also included changes in the branding of the product, for which we also organized a photo shoot in one of the tattoo studios in Zurich.
The work on the website also included changes in the branding of the product, for which we also organized a photo shoot in one of the tattoo studios in Zurich.
